Innovation That Defies Convention: The New PRIMO


We’re used to getting what we want – after all, who wants to compromise if you don’t have to? Enter the new Heat & Glo PRIMO. It’s all about design without compromise, packed with innovative technology that allows you to have exactly what you want, when you want it.

Available in three single-sided or see-through options, the PRIMO is modern minimalism at its best. The patented SafeSurface™ glass leaves no exposed seams, mesh or metal trim, meaning you get a completely unobstructed view of the bold, end-to-end flames, which are accentuated by LED underlighting in six vibrant colors. At the same time, the SafeSurface wall allows for any type of finishing material to be used right up to the fireplace opening, so you can finish the wall around the fireplace with any material, even barnwood. You can even safely hang a TV or artwork right above the fireplace, for a clean, refined look.

For an especially extraordinary experience, select ‘The Dunes’ modern white logs in your PRIMO. Designed specifically for Heat & Glo by renowned sculptor and designer Elisa Carlucci, the white “logs” transform the modern fireplace into a gallery of sculpture, further enhancing the interaction of light and shadows.

And there’s another way the PRIMO defies convention – you can enjoy fires any time of year, even in warm summer months. Our exclusive new PowerFlow™ Heat Management Technology redirects the flow of heat and provides complete control of whether the heat stays inside or outside, offering homeowners the opportunity to enjoy the beauty of their fireplace in comfort in any season all while cooling the glass and wall to safe temperatures.

With the PRIMO, you have complete design freedom to create a fireplace perfectly suited for your home and décor, so enjoy the fire YOUR way with the new Heat & Glo PRIMO. Watch a video of it in action here.