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Living room detail of painted brick fireplace and leather coffee

Inception fireplace with Chateau Forge front


Electric Fireplace






The Inception from SimpliFire® is the first traditional electric fireplace that brings an authentic fire experience to customers' homes. Simple to install almost anywhere with no gas line or venting, Inception creates a cozy vibe with flickering flames, hand-painted logs, and glowing embers. Build the Inception into a wall or use the Wescott Mantel Kit with no construction needed.


The Inception electric fireplace is a premium product in the SimpliFire® lineup. 

Dark living room loft with fireplace, industrial style, 3d rende

Inception electric fireplace with Chateau Forge Front


  • 36" wide with Digital Spark™ technology for the authentic flames you'd expect from a traditional fireplace
  • Easily operate using the IntelliFire® app, remote control, or voice command with smart speakers
  • Ships hardwired for 120V (5,000 BTUs) or 240V (10,000 BTUs) for twice the heat
  • Proven stylish front designs complement existing product portfolios and include on-fireplace controls
  • No glass for no glare
  • Adjustable flame brightness, ember bed and accent lights to create an inviting vibe
  • Thermostat keeps the heat where you want it
  • Timer for carefree operation
  • Enjoy year round, with or without heat
  • Wescott Mantel Kit arrives ready-to-assemble, enabling addition of Inception to any room without the need for construction


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  • Ships Standard with IntelliFire Touch Wi-Fi module

    • NEW: Wi-Fi Setup Guide is included with initial fireplace experience

  • Fits in Slimline/Quartz framing dimensions, but shallower
  • Optional Wescott Mantel Kit for a non-structural installation solution
  • Comes hardwire ready for 120V or 240V
  • No gas or venting needed
  • Proven front designs complement existing product portfolios and include on-fireplace controls

    • Fronts required to complete

  • Fireplace diagnostics available for quick and efficient servicing
A cozy living room with seating set around a mounted television

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Interior with fireplace. Farmhouse style. Interior mockup. 3d render.

Inception electric fireplace with Halston Front

Beautiful living room interior with fireplace and armchairs

Inception electric fireplace with Halston front.